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Cinco and Dentsu Live announce official strategic partnership in Japan

  (July 11, 2018)

Canada's sponsorship & experiential agency creates partnership with Japan's live marketing powerhouse to create consumer experiences within the Japanese market.

TOKYO, July 11, 2018 /CNW Telbec/ - Canada's Cinco and Dentsu Live Co., Ltd of Japan have officially finalized a partnership agreement in Tokyo, Japan. A leader in consumer experience creation, Cinco maximizes cutting-edge technology and content, and has provided award-winning experiences for some of North America's most prominent brands and renowned advertisers worldwide.

Dentsu Live will turn to Cinco's technology, creation, and innovation unit CincoLab, to co-create consumer engagements and content using technologies including AI, AR, Mixed Reality, Internet of Things, VR, Sensors, and Bots. Supported by years of in-house development, on-going research and collaborative partnerships with technology hubs across the globe, Cinco has created a unique Experience Framework Platform that continues to evolve. It will allow the Dentsu Live x Cinco team to brainstorm more efficiently, while also creating innovative experiences that continuously engage consumers in the Japanese market.

Recognized by industry peers, Cinco has garnered multiple awards for their successful sponsorship and experiential programs in North America. Recently, it was selected by the Government of Canada and identified, in its CTA Program in New York, as one of eight high-potential leading technology and innovation companies in the country.

Through this partnership, Dentsu Live will look to bring additional experiential value and innovative ideas to clients in Japan and overseas, by collaborating and co-creating with Cinco in the development of experiences that raise the bar in terms of innovation, creativity, and engagement for consumers.

Company Overview
Location: Canada
President and CEO: Nicolas Marullo
Official website:

2013 & 2014: Gold Award Winner of the SMCC Awards for Ford of Canada and Rogers Program
: Gold Award Winner of the SMCC Awards for Ford Rising Star and award winner for Bell Canada Program
2016: Gold Award Winner and Best in Show winner of the SMCC Awards for Ford of Canada Program at the Toronto International Film Festival (TIFF)
2017: Gold Award Winner of the Best Strategy at the Sponsorship Grand Prize Awards for Loto-Quebec Program
2017: Selected as one of eight highest-potential Technology & Innovation companies by the Government of Canada for the CTA program in New York.
2017: Winner of the North American Effies Award in New York in the category of Olympics Marketing



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